Page speed is not only a search engine ranking factor, it also influences how long visitors stay on your website. In fact, the 47% of Internet users expect a web page to load in less than 2 seconds and 57% of visitors will abandon the page if it takes 3 seconds or more to load.
Today, mobile users expect pages to load faster on mobile than on desktop. Since mobile has become the primary way to search on the internet, it is more important to optimize your website for all devices than ever before. Let's start with reducing the speed of your site by identifying errors on your web page.
17 Most Common Website Speed Mistakes
- Using poorly coded third-party widgets
- Using low-performing web hosting
- Too many JavaScript and CSS files
- Too many server calls
- Do not use the browser cache
- Do not use a content distribution network
- Disable HTTP persistent connection
- Do not minify CSS and JavaScript code
- Too many fonts that use a lot of bandwidth to download
- Not setting up a responsive design for mobile devices
- Use background gradients that are not hardcoded
- Load too many scripts in the header
- Using scripts that cannot be loaded asynchronously
- Not identifying a local fallback
- Too many images
- Use images that are not optimized
- Use bitmap images where vectors can be used
Improve your site speed with these tools
Google Insights PageSpeed
This Google tool for developers allows you to ensure that your web pages are fast on all devices. All you have to do is enter a URL, and it will instantly analyze its performance on desktop and mobile, show how it actually displays, and make troubleshooting suggestions.
Follow these Google rules to increase speed:
- Avoid landing page redirects
- Enable compression
- Improve server response time
- Release the cache to the browser
- Minimize resources
- Optimize images
- Optimize CSS
- Prioritize visible content
- Remove JavaScript blocks
- Use asynchronous scripts
PageSpeed Module
Also apart from Google Developers, PageSpeed modules They are “open source server modules that optimize your site automatically.” Packages can be installed for Apache and build from source on Nginxon on your web server.
Monitor Site performance
Use some software to monitor website uptime/availability, user experience performance, important transactions, and incident management alerts created.
Compress Images
To reduce loading time, compress your images by using Tinypng, Pixlr or G-Zip compression.
If you want to know more in detail about this topic, we invite you to read our article Website Speed Problems: PageSpeed Insights
