Why should you use SEO in your Business?
It doesn't matter if your company is large or small, a company that is just starting out or a company with a fortune of 500 signatures, you need the SEO in your business to maximize the profitability of your site e-commerce.
The tips I'm going to share in this article are based on 10 years of practice, real-world experience with SEO and eCommerce.
Each recommendation is based on data analysis, not intuition or instinct. These hard-earned lessons come from helping real clients with real situations.
Reason #1: SEO is essential to helping customers find you
Having an ecommerce website without SEO is leaving money on the table – and lots of it.
But don't take my word as the absolute truth. Look in your analysis tool. Look at where the majority of your traffic, conversions and sales come from. I'm sure that in most cases, organic search will rank as one of your main sources of income. For many companies, Google accounts for the majority of profit-producing traffic. (And if it doesn't in your case, then you're making some big mistakes somewhere.)
The way technology has evolved over the years has transformed the way consumers buy products. Searching is now an integral part of the decision-making process, with the 89% of consumers use search engines to make a purchasing decision.
Therefore, ignoring SEO means you are taking the risk of not be visible during your customers' purchasing journey. When you are not visible in search results, few customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase their sales and profits – and you are letting them grow strongly.
Look at it from another perspective. Your growth potential is enormous. Very often, I find clients satisfied with the average ranking in Google organic search results. They don't understand that they could expand sales and revenue massively if they continue to improve.
If your income were to drop by 50%, alarm bells would instantly go off – however, that doesn't happen when you miss an opportunity. grow by 50%. That opportunity is waiting there for you to grab it with a superior SEO strategy.
Reason #2: SEO is a profitable way to grow your business
My most successful clients allocate the majority of their time and resources to activities that are essential to meeting their goals – and cut back in areas with less potential or impact. When the fundamentals of your sales and marketing strategy involve a correct analysis of your situation, the market and the competition, and your plan is adapted to your resources and strengths, your efforts will be more cost-effective.
In highly competitive industries and niches, paying for web traffic can bring in big dollars per click. Or maybe buy expensive banner ads. With effective SEO, you depend less on this traffic. Of course, you can still buy ads. But if finances are tight, the SEO can be a lifesaver that keeps sales and profit flowing.
Unlike paid traffic, organic search is “free” – no cost per click, no cost per conversion, no cost per impression. It's no wonder why SEO has always been so popular. You can attract quality traffic in large volumes without paying for it directly. (Of course, there are costs associated with hiring an SEO professional, although this is true for any online marketing discipline.)
Successful e-commerce companies have prioritized the efforts of SEO to optimize your websites for Google (and other search engines). I have seen small local Norwegian e-commerce websites dominating niches with tough competition from major international brands. Surprisingly, they do so even with relatively small budgets and limited resources. Some have done it by simply following SEO best practices.
These successful companies have a unique mindset. Their approach, preparation and planning is different. They integrate SEO with an overall marketing strategy, tying it with activities such as content marketing and social media marketing, guided by an experienced SEO consultant.
La SEO integration with other marketing activities it has a double benefit: increases efficiency of these marketing activities while improving your visibility in organic search. This you save time, money and reduce cost per conversion. You will achieve more by spending less.
Reason #3: The effects of SEO are long-lasting, which is a great investment
Search engine optimization delivers results that are concrete, profitable, measurable and long-lasting.
The effect of SEO does not have a shelf life of weeks or months. Nobody “pulls the plug” on SEO. With paid advertising, the moment you stop paying, your traffic drops. SEO just goes on and on, working day and night.
The long-term effects of a solid SEO program are clear. Unlike most forms of marketing, where you start with a clean slate each year, SEO builds on itself to grow stronger over time. Put a layer on top of what you did last year and keep growing, until you dominate the niche and dominate your market.
In some cases, you can take a break or focus on other things for a few weeks or months and find your SEO again as effective as before (or close to how it was).
Unlike paid advertising, the flow of customers and sales will not stop the moment you put on the brakes. If you're short on cash, you can pause your other ads and remain visible to your audience through organic search results.
SEO for your eCommerce site is no longer optional
My biggest challenge when working with clients is getting to see how embedded Google is in consumers' day-to-day lives. As a result of this, SEO has become critical to the financial results of e-commerce businesses. Because clients don't always see the “problem,” SEO doesn't get the attention and budget it deserves.
This carelessness means that they are limiting their own growth. Instead of taking their business to the next level with professional SEO, they leave money on the table. They plan without proper analysis data, and then half-execute a few SEO activities without any plan or strategy guiding them.
You should not fall into the same trap and give the throne to others. Search engine optimization has the potential to increase your e-commerce site's sales, revenue, and become the market leader in your industry. And the good news is that your investment in SEO will pay for itself in a very short time, while its effects will last for many years.
Source: Search Engine Land
