There are many things you can do to improve the ranking of your web pages on Google and other search engines. Some things are more difficult than others. Here are 6 easy-to-implement on-page optimization tips you can use to improve your website's ranking.
1. Improve your website speed
Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast loading web pages. Use Google PageSpeed Insights to find out how to make your web pages faster.
2. Change the content focus of your web pages
The better your web pages answer the search engine's question, the more likely it is that search engines will show your pages on search results pages.
Optimize the content of your web pages to ensure it aligns with search engine intent. Your website should contain many pages that deal with the topic of your website from different angles.
It often helps to increase the length of the content on your web pages.
3. Use responsive web design
With Google's mobile-first algorithm for mobile devices, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google.
Google recommends responsive web design instead of individual pages for mobile and desktop devices. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to modify the rendering of the page on the device.
4. Switch your website to HTTPS
Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages.
5. Eliminate duplicate content problems
If the same content appears multiple times on your website, search engines should choose the best version of the content for search results. That can go wrong. It is best to remove duplicate content from your website so that search engines can easily find the most relevant page on your site.
Removing duplicate content can have a very positive influence on the ranking of your pages.
6. Add pagination to infinite scrolling pages
Some websites use endless scrolling pages. Although Google can index these pages to some extent, it is better to have real web pages with pagination. Individual pages are much easier to analyze.
Eliminate things that keep search engines away
Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines will not be able to index your pages correctly.
