7 Steps to Increase Traffic to your Website Using Social Networks

7 Steps to Increase Traffic to your Website Using Social Networks pixelwork

7 Steps to Increase Traffic to your Website Using Social Networks

Social networks can become your best allies so that your website traffic increases like wildfire. The different channels of your corporate website, personal blog or media are the perfect instrument to interact with the users of your potential audience, generate new readers daily and have your target share the content you have created.

Of course, it is not enough to open an account on the most popular or appropriate social networks – including Facebook, Twitter, Instagram, Google+ or Pinterest – but You also have to develop a strategy with all of them so that their use is effective. and you can immediately begin to see positive results.
Below I give you my 7 ideas to increase your web traffic thanks to the push of these social networks and sites:

1.- Reuse content constantly to increase your reach

You don't have to post just once on social networks, since you will progressively accumulate new followers who will find that content interesting. So as not to go crazy, you can set a certain re-posting frequency. Of course, don't forget to modify your degree and the phrases that advertise it, in addition to changing the schedules. To republish them you can help with Buffer.

2.- Add creative phrases or easily tweetable quotes in your articles

Especially on Twitter and Facebook, whether users retweet or share your content depends largely on how magnetic the phrases you choose are. Select the ones that have the most potential and regarding the technical aspect, Make sure that the social buttons are accessible, visible and eye-catching on your website so that each user can circulate them through the network. If you use WordPress you have at your disposal a plugin called Click To Tweet to share featured quotes on Twitter.

3.- Mention the influencers most notable in your sector

These can move your content and make it flow to a huge number of users. For it, You can add links on your social networks to your web portals or mention them on the different channels, in addition to sending them private messages or carefully worded emails. They are great intermediaries to reach your audience.

4.- Bet on optimizing your content in a different way

Do this for each of the social channels, changing the texts and graphic or audiovisual elements. You must take into account certain parameters such as the length of the Twitter phrases taking into account the URL, or the lines that each social network allows to see before users click on the publication.

5.- Develop a calendar of publications on the networks

This should be a basic part of your content strategy. For it, resolves issues such as the appropriate frequency of each publication -without it being spam and annoying to your target audience-, how long you should wait between each message or what are the best hours and days of the week to do it. You must consider that the publication frequencies on each social network are different –On Twitter you usually publish several times a day while on Facebook it is recommended a maximum of 2 times a day–.

6.- Use monitoring and web analytics

Evaluates the results obtained, in addition to correcting errors, detecting cutting-edge trends among users or implementing modifications in the design and structure of the website that increase usability and satisfaction in the user experience.

7.- Use the call to action on social networks

What does this mean? That you involve the users of your target group, that you hook them through a call to action in multiple formats: questions, surveys, raffles, debates. Make your user community feel important and active, since they are the final audience to which your content is directed.

I hope that with these ideas you start your action plan. You will see how with dedication and effort you will soon be able to verify the increase in visits to your website through traffic data.

Source: About in Spanish