In reality, it is not only about creating interesting content to publish on our company's social networks but also ensuring that this content truly captivates our readers.
To do this, I am going to list a series of tips that I think can be very useful:
1. One of the most important points of social networks is interaction. To do this you have to create surveys (for example related to your products), contests (even if the prize to be won is somewhat small) and create groups in which photos and anecdotes are shared so that your audience generates comments about your brand.
2. Use the so-called 'Emotional Marketing'. To do this, you can occasionally tell details such as that your company's secretary has just become a mother, detail what the cataloging process for your company's products is like, tell about the CEO's birthday party or the Christmas party. Post a photo with a small comment and you will see that humanizing the company is a way to get closer to consumers that has an impact on results.
3. On this same path is occasionally publishing personal things about the staff who work in your company. How I got here, what I like most about this company, my greatest achievement. Conduct short interviews with them and publish them... The 'personal relationships' topics usually motivate reading.
4. Inform about your products: how they are used, what characteristics they have, what types there are, etc. Information that you think is obvious, you should not omit. Then you can write about how to maximize the performance of said products, etc.
5. Look for interesting information related to your product: news, news. To do this, create Google alarms so that you are up to date and can use it to write your articles.
6. In addition to creating our own content, it is good to publish other interesting articles adding the source from which it comes. By selecting interesting information and putting it in one place, we are saving the reader time.
7. Posting frequency: Be consistent in your posts, try to surprise and create controversy from time to time.
8. Write as you speak: express yourself in the simplest, clearest and most concise way without using complicated technicalities so that users can easily understand and feel comfortable. And of course, take great care of your spelling.
