Every Internet marketer knows that good links from other websites are the most important factor in Google's ranking algorithm. However, there are several things you can improve on your website to ensure that your pages rank higher on Google.
Of course, the content of your web pages should be relevant to the topic for which you want to obtain high rankings. In addition to relevant keywords, here are the top 9 on-page actions you can do to improve the position of your web pages on Google and other search engines:
1.- Improve the speed of your web pages
There are several things you can do to improve the speed of your web pages. As your main action, you should simplify the number of elements on your page. Use CSS instead of images whenever possible and combine multiple style sheets into one. Scripts must load asynchronously and must be at the bottom of the page.
La tool to measure page speed Google can help you identify things you could improve.
2.- Improve the focus of the content and format of your web pages
The content of your web pages should align with the searcher's intent when the searcher visits your website after a keyword search.
Make sure your content has a clear structure and that the content the search engine is looking for is easily available on your web pages. Use headings, subheadings, bullet lists, and tables to present your content as clearly as possible.
3.- Improve the internal structure of the links on your web pages
Link from your web pages to other web pages on your website that deal with the same topic. Link from pages that discuss the topic in general to pages that discuss specific points in detail. Use breadcrumb navigation to show your website visitors where they are.
The easier it is to find pages on a particular topic on your website, the easier it will be for search engines to map these pages to the appropriate search terms.
4.- Increase the length of the content on your web pages
The more content a web page has, the easier it will be to get high rankings (ignoring links from other websites). It is very difficult to get high rankings for very short pages with very little content.
Make sure your web pages contain enough content to answer the web page visitor's questions. Search engines love rich content that answers searchers' questions.
The content of your web pages must have a clear structure, and must be easy to understand.
5.- Improve the mobile usability of your website
Mobile usability is very important. Most websites get more than half of their traffic through mobile devices. If your web pages don't look good on mobile devices, you will lose a lot of potential customers.
The easiest way to do this is to use responsive web design. Responsive web design means that your website adapts to the size of the screen.
6.- Change your website to HTTPS
If your website uses HTTPS, it will show search engines and your users that you are serious about data privacy. Additionally, you will show search engines that you are serious about your website as you have gone above and beyond to protect your site.
Google prefers HTTPS sites. Although HTTPs has only a minor influence on the overall ranking, it is a signal that has a positive effect.
The switch to HTTPS should be done by a person who knows how to do it. Redirect your old HTTP pages to the HTTPS version of your website to show search engines that you prefer the HTTPS version.
7.- Redirect links to 404 error pages
Old websites often have hundreds of links from other websites pointing to pages that no longer exist. Preserve these links by redirecting old URLs to the URLs of new pages on your website.
Maintaining old links can have a big influence on the ranking of your new pages. If possible, ask linking websites to link directly to the new version of the pages. Check your website's log files to find links pointing to non-existent sites on your website.
8.- Eliminate errors that prevent search engine indexing
Some errors on your web pages can prevent search engines from indexing your website. It is very important that you eliminate these errors from your website.
Check your website to make sure all pages can be indexed correctly by Google and other search engines.
9.- Solve duplicate content problems
Duplicating title tags on your web pages can cause ranking problems. Additionally, Google may choose the wrong version if the same content appears on multiple pages of your website (regular version, print version, etc.).
Each web page should have an individual title tag. If the same content appears on more than one page on your website, use the canonical tag to show search engines which version they should index.
