What should your company post on Instagram?
Are you struggling to come up with photo and video ideas for social media? We asked small business experts to share their tips for great content.
With about 700 million users and growing rapidly, Instagram is an important way for your business to engage with customers on social media. But exactly how to interact with customers on the visual platform is another question. If you don't have experience creating photo and video content, you may have a hard time figuring out what to post.
It doesn't have to be difficult. You should be able to succeed with the phone camera you already have in your pocket, your knowledge of your customers' interests, and some creative ideas. We asked these business owners and experts for their suggestions on what content performs best on Instagram.
Helpful post, educational content
Don't just use Instagram as a way to convey your brand. Provide content that is useful for the lifestyle associated with your brand. For example, if you own a restaurant, post cooking tips and other advice instead of showing your restaurant in every post.
—Harrison Vigersky, founder of Bone & Yarn
Show customers how your business works
Behind the scenes posts are more effective. If we post an image of one of our desktops, it will work fine. But if we post a photo of the cut wood in our store, it tends to improve. Make sure you tell a story when you post Instagram photos.
—Andy Tracewell, Marketing Director, Caretta Workspace
Entertain and delight your followers
I like to use humor and storytelling in messages. When you have an engaged audience you can throw in a surprise, work on it for a while, and then you will reap rewards for a long time. …Inside jokes create a sense of community and I've seen other accounts work successfully.
—Jennifer Boaro, COO of The Cat Ball
Add a call to action in the title
Instagram is a great tool for small business owners because it allows you to access communities and audiences that may not be as visible on other social platforms and start a conversation through images and video content. The most effective posts are those that use amazing images or fun aesthetics with a call to action for fans in the title, They usually ask fans to use the custom hashtags of the small business in their own publications for the opportunity to be framed in their brand.
—Deborah Sweeney, CEO of MyCorporation.com
Construction anticipation for future announcements
Whatever you have in mind for your business, take advantage of that. Don't just announce your product the day you put it on the market. Give previews, show your products little by little, announce that they will soon arrive, show a preview and at the end show it. Every post that actually sells something should have had at least three or four previous posts, attracting and attracting and bringing people into your story.
—Brad Hines, digital marketing expert
There the tines, these were the advice of experts on the subject of marketing on Instagram. Use them according to the role of your business and do not forget that it is very important to experiment little by little how your audience reacts in order to be successful.
