If you work on your website to get high rankings for your keywords, chances are there are a dozen (sometimes hundreds) hidden keywords that you have high rankings for and didn't even know about.
These hidden rankings are a good opportunity to get more customers.
What are hidden rankings?
Hidden rankings are rankings in the top 100 positions on Google that you are not aware of. You probably didn't promote these keywords directly. By optimizing the pages that rank for these keywords with the right calls to action, you can add additional high-quality organic traffic to your website.
The organic traffic obtained through search engines must be boosted and cultivated. Every good keyword that your website ranks high for is a sign that search engines find your website trustworthy.
Why does your website have hidden rankings?
Hidden rankings are a normal side effect of modern ranking algorithms. Google and other modern search engines do not focus on keywords. They focus on themes. If you want to get high rankings, your website must be relevant to a topic, not relevant to a single keyword.
By optimizing your pages for keywords that are closely related to the topic of your website, you automatically include keywords that are related to your site in the content of your web pages. SEO activities that target your main keywords automatically influence the other keywords that appear on your web pages, too.
As a result, many websites have high ranks for these other keywords in the first 50-100 results.
How can hidden rankings help your website?
Improving your rankings for these keywords is relatively easy because search engines already find your web pages relevant to these keywords.
Additionally, your SEO activities could be focused on Google. Without knowing it, you could also have high rankings on Yahoo and Bing. These two search engines can also contribute to the number of visitors coming to your website.
How to discover your hidden rankings
Manually searching for your hidden rankings can be a frustrating task because you don't know what to look for. That is why SEOProfiler has developed the Profiler Ranking.
Apart from analyzing the Google rankings of your competitors, the Ranking Profiler tool also helps you discover the hidden rankings of your website.
Simply enter your website URL into the Ranking Profiler and go to the keywords section:
In this example, the Ranking Profiler found over 20,000 keywords for which the website has rankings. You can now use the Rank Profiler export command to export these keywords or you can click the button at the top of the page to add the visible pages to the Rank Monitor in SEOprofiler.
After adding the newly found keywords to the Ranking Monitor in SEOprofiler, the Ranking Monitor will automatically check the position of your web pages for these keywords in Google, Google Mobile, Yahoo and Bing.
Impress your clients
Ranking Profiler can also help you impress future clients. Showing your potential customers that you know the words they rank for indicates that you've done your homework.
The Ranking Profiler tool also allows you to show your clients the keywords for which they could rank higher.
Search niche keywords
You can also use the Ranking Profiler tool to find the best keywords for a niche. Analyze the top websites in a niche with the Ranking Profiler to get the best keywords that lead to results in that niche.
Analyze the competitors
The Ranking Profiler tool also allows you to spy on your competitors. Simply enter a competitor's URL into the Ranking Profiler and you'll see the keywords and pages your competitors have rankings for.
