Time is Valuable: Things to Avoid When Optimizing Your Website

Time is Valuable: Things to Avoid When Optimizing Your Website pixelwork

Time is Valuable: Things to Avoid When Optimizing Your Website

Time is limited and you can't do everything when optimizing web pages. If you focus on the wrong things, you will waste a lot of time and money. There are a few things you can do to ensure you optimize your website as efficiently as possible.

1.- It is not necessary to obtain the largest possible number of visitors

Many people optimize their web pages because they want to get more web visitors. This is usually a good idea. However, You probably won't double your sales if you get twice as many visitors.

Additional visitors should come through keywords that convert into sales. It depends on what the search engine is looking for. If you book hotel rooms in Miami Beach, then the people who are searching for “hotel room in miami beach” in Google search are exactly the people you are looking for.

But this is the best case. Depending on the searcher's intention, the search terms can be different: “hotel” (general interest in hotels), “miami beach” (interest in general information about the place), “hotel miami beach” (search for different offers) , Etc. Getting high rankings for “miami beach” will get you many new visitors, but few new clients.

✔ Time-saving conclusion:

When you optimize your web pages, optimize them for keywords with a high conversion rate. Avoid vanity keywords that only look good. The more targeted the keywords, the better. A small traffic increase for good keywords is much better than a large traffic increase for low quality keywords.

2.- It is not always necessary to rank higher than your competitors

For some keywords, it doesn't matter whether your website appears in position 2 or position 7. Search engines will check several results on the first page of results before making a decision. If your website appears in the first 3 results, it is possible that the time and effort needed to move your website to position 1 It is best used to get high rankings for new keywords.

The number of targeted visitors you get through new keywords may be more than the additional visitors you get by increasing the position of a single keyword.

✔ Time-saving conclusion:

Sometimes it is better to optimize for new keywords than to optimize for keywords you already rank well for.

3.- You don't have to go after keywords with the highest search volume

As explained above, keywords with high search numbers are not necessarily the best keywords for your website. Additionally, it is important to understand that all keyword tools (including Google) only use estimates. Use the numbers of all hint tools carefully.

If a keyword is so competitive, your website will not be on the first page of results, then this keyword will not work for you. If you can't get to page one, then there's no point in using that keyword. A targeted keyword with a low search volume will deliver more sales to your website. If you want great results, don't waste your time on high-volume keywords that will deliver worthless traffic to your site. Focus on long-tail keywords that are much more likely to convert.

✔ Time-saving conclusion:

The main goal of the keyword tool is to get new keyword ideas. Search numbers are a bonus, but you shouldn't focus too much on them. If a keyword is related to your business, you should use it on one of your web pages.

A highly relevant keyword with few searches often has a higher conversion rate than a general keyword with many searches.

Do things right and save a lot of time

If you do the right things in the right order, you will get results much faster.