The keywords you choose for your search engine optimization activities are an important factor that influences the success of your campaigns. Which keywords should you choose and how should you use these keywords?
Best keywords for SEO
People use different search phrases. There are as many different approaches as there are different people.
Some people ask questions like “Fix coffee maker”. Others use more specific queries, such as “Why doesn't my coffee maker turn on?” o “[brand model] coffee maker troubleshooting”.
Although most searches use search queries Two words, the words chosen vary greatly. People search differently and their create sentences in very different ways.
What does this mean for you?
The keywords you think about might not be the same keywords your customers use. Don't assume that other people will use the same search terms that you would use to solve the same problem.
Some users choose to ask a direct question, while others choose to make a statement. Approximately a third of users formulate their query in the form of a question (“how?”,”why?”,”where?”,”what?”,”which?”). Most people do not use the query in the form of a question.
Questions with “how?” are more popular than “why?” questions. A search term “How can I fix my coffee maker?” ' is more likely to be used than 'Why isn't my coffee maker working?'. People are looking for solutions, not reasons.
What does this mean for you?
If your website contains pages that answer particular questions, it is more likely that these pages will rank for these queries. There are different phases of research with different search terms
When Internet users want to buy something online, they go through three phases of research. People searching usually start with general keywords.
Internet users in the research phase want specific information. They want a quick solution and not detailed explanations. Create educational content that speaks to users in different phases of research.
Keyword research tools are a good start. To get as many visitors as possible, you have to develop different approaches for different ways people search.
Keyword research tools can help a lot in getting new keyword ideas for your business. However, you should not rely solely on them. Be creative when choosing keywords for your web pages.
Do not choose to discover how Internet users can make a single query. Look for all the possible phrases that may exist.
People are different. The more pages a website has, the more likely it is that one of these pages will serve the needs of a particular Internet user. Create different pages on your website that describe different aspects of your products and services.
