Today, Google CEO Sundar Pichai announced during his Google I/O conference that 20 percent of queries on the mobile app and on Android devices are voice searches. He spoke about this in the context of the introduction of Google's new Amazon Echo competitor, Google Home.
This 20 percent figure is actually lower than what Google CEO Eric Schmidt mentioned in September 2010. At the time, he said that “25 percent of Android searches in the US “U.S. is voice search.” Regardless of the exact number, it's clear that voice searches are growing.
In December, MindMeld survey data was reported which found that there has been a significant increase in voice assistant and voice search utilization, with 60 percent of respondents saying they had started using virtual assistants and search. by voice in the last 12 months.
The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now Google Home, are collectively training people to search using their voices and to be more “communicative” with their devices. search and mobile.
As search continues its migration to mobile devices and a greater percentage of queries are initiated by voice, there are important content and SEO implications. Additionally, consultations will become more transactional over time now that virtual assistants enable bookings and conversions.
Amazon Alexa, for example, allows users to order a Domino's pizza or an Uber ride. Google has also announced that it has already integrated a number of third-party transactional services into Google Home, including Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster.