Featured Snippets Google
If you're trying to get a featured snippet, are you trying a new page? Or is a page currently well positioned better to make it more attractive?
As we see featured snippets change from site to site, does Google transition between them based on whether the content is newer? I asked Gary Illyes at Big Digital Adelaide If snippets benefit from how recent the content is or it doesn't matter as long as it answers the query, if Google is able to keep old content as a snippet.
I would like to go for the second. Typically, we only want to show the snippet that we think answers the user's question, it doesn't really matter when the content was written. It very often happens that the fragment offered comes from an article that was written in '99.
For example, I recently came across a snippet about BackRub, which was the first version of Google to run on Stanford servers, and which was published in, I want to say '97, but it could have been '98. It hasn't been changed since, I had a snippet that answered my question. Well, I clicked because I wanted to learn more.
So you don't have to worry about whether your content is stale if it appears in one of Google's featured snippets, as long as the information answers the question and is accurate.
