Before you start making improvements to your web page (SEO, UX or others), you should ask yourself: What is the objective of my website? Why should people visit my website, read my posts, or buy my stuff? What is the purpose of my website?
You should be able to answer these questions in a jiffy. In this post I am going to explain the importance of having a clear mission. Additionally, I am going to stress the importance of communicating the mission to your audience.
What is a mission?
La mission of your website is made up of the ideas you have about your website and your company. Every owner has certain expectations of his visitors. You want them to read your messages, or buy your products. Maybe you want to inform or entertain your readers or to improve their lives with your awesome products.
Therefore, before you start making improvements to your website you have to think about its mission. Don't think too lightly of this. It's really difficult to keep (and keep) in mind what it is you want to do. In site reviews, this is actually one of the main problems that websites seem to have.
A lot of websites just don't make it clear what they offer and why their offer is so special.
How to formulate the mission of your website
Take the time and literally write down your website's mission on a piece of paper. A computer or iPad will also do the job well. You have to think of a mission, a message to send to your audience. Once the message is clear to you, you will be able to communicate it much better to your audience!
To help you formulate the mission of your website, we have made a list of questions that you should be able to answer:
- What can people do with the products or information you offer on your website?
- What makes your products or ideas unique?
- How are your products/services going to improve the lives of your customers?
- Why do people buy products/services on your website and not on another (for example cheaper or better known) website? Or why should people read your information and take your advice instead of information on another website?
- What is the reason you are offering these products/services or information, other than to make money?
Ways to make your mission clear to your audience
Once your mission is clear, you can check if your mission is reflected on your website. Focus on your home page and landing pages first, as these are the pages where visitors enter your website.
Keep in mind that they literally only have seconds to get your most important point. People's attention span is really short., especially online. So you have to make sure you tell them all the important things first, and quickly.
There are a few ways to make your mission and purpose immediately clear to your audience:
- You must write decent introductory content.
- Make sure your titles and phrases are clear.
- Insert photographs, suitable and pleasant.
Introduction
Your home page and landing pages should include a clear introduction. In this introduction the mission of your website is explained. What is your website about? What do you sell'?
Make sure this text is very clear and adapts to your audience's use of language. This text should not be too long (one or two paragraphs maximum).
Headers and Slogans
Another way to communicate your mission to the public is to make good use of the title and subtitle. The subtitle is the title of a page or article.
A slogan or motto is a small amount of text that serves to clarify a thought.. It could be the explanation of the title, or a description of your brand or company.
Make sure titles and taglines clearly communicate the core objective of your product. This is easily done by creating a title for your landing page that will attract the attention of your visitors.
Below this title there could be a slogan or motto that really reinforces the title. If possible, try to write your titles in an action-oriented way. You can do this using the use of verbs and phrases that imply an action for the visitor.
For example, we could have a title that says: “Keep your site optimized with the premium Yoast SEO plugin.” This shows people one of the core values of the plugin, and using verbs will motivate many more people to use it.
An image says more than a thousand words
A third way to ensure that your mission is clear to your audience is make good use of images.
For most products, it's easy to find images that reflect the purpose of your website. Think about what you want to say to your audience, keeping your mission in mind, while selecting photos.
If you are selling candy, be sure to put photos of tasty candy on your home page. If you are selling cruises to Hawaii, take some amazing photos of a tropical island and a nice cruise.
For those of you who sell things like consultancies or plugins, it's harder to find suitable images. If you offer information on your website, look for images that reflect the information you are offering.
Conclusion
Companies are born from ideas, some of which are great, some of which are not. But they are born from the idea that what you have to offer is special, and adds something to the market. That's your mission! And that mission, that advantage, that promise, must be well reflected on your website!
Source: Yoast
