Links are an Important Factor in Google's Ranking Algorithm

Links are an Important Factor in Google's Ranking Algorithm pixelwork

Links are an Important Factor in Google's Ranking Algorithm

Last week, Andrey Lipattsev from Google confirmed that links are Google's most important ranking factor. Links pointing to a website and the content of a website are the most important factors for Google, followed by Google's new machine learning technology RankBrain.

Links can have a positive and negative effect on the ranking of your web pages. This article will help you get the right links that will help search engines rank your site well.

1.- Avoid automatic links

All the links that have been created automatically do not have a positive influence on the ranking of your website. If these automatically created links use the attribute rel=nofollow, there is nothing to worry about.

If you have used tools that automatically create bulk links for you, you should try to get rid of these links to avoid a penalty. SEO software link disinfection tool can help you get rid of bad links.

2.- The easier it is to get a link, the less this link will benefit you

For example, upload an image to and then add a link to your site in the description or comments It's not going to do your website any good.. Creating a blog on Tumblr with links to your site will also not increase your web positioning. If it is very easy to create a link, that link will not have an effect on your ranking.

3.- Use common sense instead of complicated metrics

Many webmasters only want to get links from pages with a particular PageRank (which is a completely outdated metric) or other statistical numbers. Although this method can be used, it is usually a wastes time and makes link building more difficult than it really is.

If a site has a high overall quality, then it doesn't matter if the page linking to your website has a low PageRank or another interesting number:

  • If a high-quality website adds a new page, the new page will have an initial link power of zero. However, the page can still be very good.
  • A page that has zero link power today may have high link power tomorrow.

4.- Simple questions that help you judge the quality of a web page

When you find a web page that could link to your site, ask yourself the following questions:

  • Does the page look good to the average Internet user?
  • Does the page have interesting content?
  • Is it related to the content of my website?
  • Does it make sense if the web page links to your site?

If you can answer these questions with “yes,” then you should try to get a link from this page. Everything else does not matter.

Google tries to imitate common sense with its algorithms. By using common sense to build your links and following the tips above, you ensure that links to your website will count in all future Google algorithm updates.

Source: Free Seo News