Which eCommerce platform are you planning to use for your online store? There will be good options like Volusion, Shopify, or maybe BigCommerce. But none of these platforms are the most used in the industry. How about we choose the most popular e-commerce solution in the world? This would be Magento 2.
According to an Alexa study, Magento is used on 20% of all online e-commerce sites. One of the reasons for this is Magento's flexibility and expandability. You can add almost any type of feature to your site, and that's why many large and fast-growing businesses opt for Magento. In this Magento 2 review, we will describe the best features of the platform.
Ecommerce solutions generally come in one of three forms: Built for people with no programming experience, some experience, or a lot of experience.
Magento falls into the category of people with professional web development experience, and while some mid-level developers can definitely handle Magento, it is typically implemented on medium to large ecommerce sites with some money to spend on a web person or department. .
Magento 2 Features
Magento has one of the most extensive feature lists you will find in terms of eCommerce software. Everything is included. Standard features come with Magento open source. Here is a general breakdown of the most important areas:
- SEO
- Marketing, promotions and conversions.
- Site management
- Catalog management
- Catalog navigation
- Product navigation
- Payment and shipping
- Orders management
- Customer Service
- mobile commerce
- Persistent purchases
- Private sales
- Gift Registries
- Store credits
Ease of Use
Web developers find the interface of Magento 2 to be quite reasonable as it has quick and easy self-hosting setup, and everything is consolidated in the navigation menu such as customers, products, promotions, sales, and reports.
However, Magento is not easy to use if you are a beginner. It is recommended to stay away from all Magento products unless you have development experience or the funds to pay for someone to come in and develop the site for you.
Pricing
Magento offers a few versions that you can choose from. The first is called Magento Open Source (previously Community Edition). It is the open source offering that is available for free. Therefore, anyone can go to the Magento website and get a copy of the software.
There is also the Magento Commerce package, which is a powerful system for large and fast-growing businesses. It's not even fair to compare it to an option like Volusion or Shopify, because the possibilities with Magento are endless. Magento Commerce pricing is usually customized for each business.
SEO and marketing
SEO is set automatically. Marketing benefits include the ability to sell products, offer promotional pricing, and deliver coupons. Additionally, it has an email marketing platform.
Likewise, mobile optimization and standard SEO tools are included.
Inventory
Magento 2 inventory management allows for several modifications to keep up with items coming in and out of your store. You can also link to a wide variety of sales channels like eBay and Amazon.
Another advantage that Magento inventory has is automation. Algorithms are used to perform shipping and tax calculations.
Customer service
Magento support is excellent. The website is full of various resources for business and technical questions.
Along with an informative blog, Magento has forums to chat with other users and all the resources you need to complete your own research.
Conclusion
Magento 2 is an enterprise level software. It has all the functions and features necessary to create the best website possible. Therefore, developers are recommended to use Magento. As for the rest without development experience, they can go to the other platforms recommended for non-technical people.
Likewise, Magento is trying to find a market with small businesses, with the aim of becoming a viable platform for those as well.
