Modern merchants need more than just sales records and web traffic data to build successful business brands. They need business intelligence. Every day Magento users are frustrated with the complex process of studying their customers through a hodgepodge of data sources and formats.
Marketers say, “Different teams have different definitions of metrics or key performance indicators. We don't have a single source of truth around what clustering success means for a business. “More time is spent extracting, validating and analyzing numbers than taking action based on data, based on the results.”
What would be the basic questions that quickly become crucial points?
- Who are my most valuable clients?
- Where do they come from and how can you get more like them?
- How is my marketing impacting customer lifetime value?
- How can I grow faster and be sure I'm not wasting time on marketing and advertising?
In August 2016, to help merchants answer these questions and extract insights from their businesses, Magento acquired RJMetrics, a leading provider of business intelligence software for online merchants.
While RJMetrics was initially referred to as Magento Analytics, today it is has been renamed to Magento Business Intelligence. This name more accurately reflects the depth and power of the software, which provides a comprehensive view of the customer journey across a universe of diverse data sources.
Fully customizable, Magento Business Intelligence allows marketers to consolidate multiple data sources from MySQL, Salesforce to Facebook ads into a single cloud-based data warehouse that is available across the organization.
This gives merchants much faster and more accurate access to information so they can spend more time coming up with strategies and less time collecting data from diverse sources.
Magento Business Intelligence is suitable for both technical users and marketers and its cloud-based delivery model will perfectly solve the complex data infrastructure needs of any company.
If merchants require additional help working with and understanding data, Magento Business Intelligence also provides additional professional services.
