Web content strategy:
El Web content It is the first connection that many users have with a brand or a company. The use of this tool serves to provide possible solutions and interesting content to consumers about our products and brands.
The main reason why this technique should be used is to transmit the information in another way, that is, by pleasantly capturing the customer's attention. The customer will no longer perceive this message: Buy my product!, but this other one: Did you know this case where this product has worked extraordinarily?, or Why does this product give you more value for your investment?
Why insist on content marketing?
The production of quality web content highlights the characteristics of the product or brand. Each brand is different, has different groups of consumers and attracts different types of personalities, so it needs to highlight different qualities.
It has been shown that what Internet users value most is valuable and specialized content about the products that interest them. So increasing the dissemination of your brand and its online presence by generating content that resolves the doubts and information needs of your customers guarantees the loyalty of your audience.
In order to do good content marketing it is essential:
- Have a content strategy that defines the process of structuring, organizing, managing and creating content. To do this, you have to be very clear about what type of content to publish on which social networks, on the blog, etc., how many texts, infographics, etc., you need for each channel. I advise creating a monthly table that shows when we want to publish, type of topics and where.
- Know your audience and therefore deduce what type of information is relevant.
- Use interesting ingredients to awaken the interest of your target, applying the previous point.
- The content must attract, stimulate and convince. To do this you can use interviews, give advice, share figures, make comparisons.
- Make sure the content is current and avoid being too commercial.
- Add new forms of content.
- Always take into account the keywords for each text.
- Don't be impatient: the results take time to see.
Different types of content to create marketing on your page:
Informative blog: A blog is a space in which content of interest is offered to users, free of charge and with the aim that the client trusts the company. The constant production and distribution of informative content will create an audience that can become a committed clientele.
Corporate blog: Marketing through the blog is one of the Internet marketing tools that allows a person or company to create a reputation as an expert in their area of specialty. It's great for your site's SEO, and continually updating it will make search engine bots crawl your site more frequently and allow your recent and not-so-recent posts to be indexed.
News portals: Through a professional blog you show that you know what you are talking about. No matter how much you share a thousand tweets or posts on Facebook, the way to show that you know the sector and that you can help your readers is by expressing your experiences on the blog.
You give more value to your company's website, since the blog is constantly updated, which offers added value for search engines.
Copywriting: sales letter that helps increase sales of your products or an effective review of your products, knowing what the public wants or needs, because there are few lines that can captivate the user and convert them into a customer, or lose them permanently. .
There are different types of content:
- Curated content, which we've heard so much about lately. It is a technique that brings together the best of existing content (a selection of content is made and the best is taken from each one) adding a personal touch.
- Reused content is the case of using videos or images that already exist, as support or support for a topic that is being presented.
- The exclusive content, which is the most original, own and can vary from recommendations to the development of a product or advice.
Through content marketing, users are offered information of interest, free of charge and with the aim of making the customer trust the company.
