Digital Marketing – Things You Should Do Before Investing in It

Digital Marketing – Things You Should Do Before Investing in It pixelwork

Digital Marketing – Things You Should Do Before Investing in It

Digital Marketing What to do before investing

One of the most common problems we see is that advertisers only advertise. You're probably thinking “well, duh!” But that's the problem.

Ellos They advertise without the application of new and updated techniques that digital marketing It has helped all our efforts.

This is not television and radio, where you may have some data, but it is also flipping a coin, hoping that the ad will reach your target audience and lead to a return on your investment.

With digital advertising, data is at your fingertips. It's the digital age – take advantage of it! Many advertisers aren't doing their due diligence before launching a digital campaign, and it will impact their businesses.

Below are four tips you should implement before spending more money on Digital Marketing. If you are already running campaigns and they have not been completed, implement them as soon as possible so that you can make strategy decisions for specific actions, based on results based on real data.

Analytics – Everywhere

This is one that we see being used by almost everyone Luckily, since it is one of the most important. Without web analytics software deployed across all your web properties, you'll lose interesting data—most data, actually.

Some of the benefits:

  • google-analyticsChannel Data: Which channel is generating traffic and converting? Not only does it tell you about paid advertising and organic search, it can give you email marketing metrics, social media traffic, and much more.
  • User Demographics: Everything from age and gender, location, language, interests and the devices through which they access... Do I have to continue?
  • Behavior flow: What does a user actually do when they come to your site? Analytics can tell you.
  • E-commerse and Conversions: Do you want to know exactly how much revenue was brought in from your campaign? You can find that along with average order value, user behavior before purchase, and much more.

Be careful with parsing errors common ones that can trip you up and make your data inaccurate or incomplete. It's worth taking the time to make sure you get an analysis right the first time.

Trust me – it's much less troublesome to do right and take more time than auditing and fixing problems later. Besides, if the data is not correct, you could make important strategic decisions based on inaccurate data.

Goals and Expectations (That Make Sense)

What are your goals? Email subscriptions to grow your customer email list? Sell ​​products? Increase traffic to key pages to sell something? Decide what goals you want to track, set them correctly using analytics, and then track the performance of all your channels.

In this graphics Checked out by MarketingMojo's Director of Design Optimization, Jenny DeGraff explains what can still be measured and what really needs to be measured in 2016 that can really help put your goals and expectations into perspective.

By establishing and tracking clear conversion actions and making Call-To-Action the focus of your web pages, you will have a clearer idea of ​​how performance is going and What adjustments should you make to optimize performance.

Be brave! You don't just want page views – you want your visitors to participate and interact with your company's products and services. Create objectives and expectations that establish your digital marketing purposes.

Audience Development

It is still important to use research marketing and traditional techniques and apply them to digital marketing. Build a competitive analysis, evaluate the existing audience data you have, and create personas for your target audience.

This will help you hone in on the right keywords and targeting and allow you to tailor your copy and landing page ad content to suit your target audience. Keep in mind that one size does not fit all for digital advertising.

You have the ability to give your audience what they are looking for, with messages tailored especially for them.

Tip: Use demographic information from your internal data and web analytics to help develop your target audiences. If you know that women between 20-45 are more likely to purchase dog toys due to the data presented, use that information to optimize your campaigns.

Evaluation and Application

Completing the steps above will help you get started and accumulate data, but what you do with that data and optimize how you spend your money to increase your return on investment is what really matters.

Set aside time each week to look at your campaign data and really evaluate what you're seeing. Use analytics data and apply what you learn to your strategy!