Local results appear for people searching for businesses and places near where they are located. Local results appear in various places in Search and Maps. For example, you'll likely see local results if you search for “Italian restaurants” on your mobile device. Google will try to show you the type of nearby restaurants you would like to visit.
Can't find your company? Improve your information.
Your business may not appear in relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business Provide and update your company information in Google My Business to increase your company's local ranking on Google and improve your company's presence in Search and Maps.
Enter complete data
Local results favor the most relevant results for each search, and it is easier for businesses with complete and accurate information to match appropriate searches. Be sure to enter all of your business information into Google My Business so customers can better understand what your business does, where it's located, and when they can visit. Provide information such as the physical address of your company, the phone number and its category, among other details. Please make sure this information is updated as it changes. Learn more about editing your company information.
Check your locations
Verify your business locations so they have the best chance of appearing to users of different Google products, such as Search and Maps. More information about verification
Maintain a precise schedule
By entering and updating your opening hours, including special hours during holidays and special events, you let potential customers know when your business is available to give them the confidence of knowing that when they come to your location, your business will be open. Learn more about how to edit your schedules
Manage and respond to reviews
Respond to customer reviews about your company to interact with them. By responding to reviews, you show that you value your customers and the comments they leave about your business. Positive, high-quality customer reviews will improve your business's visibility and increase the likelihood of a potential customer visiting your location. Learn more
Add photos
If you add photos to your listings, you'll show people your goods and services, and you can tell them the story of your company. Accurate and attractive digital images can also show potential customers that your business offers what they are looking for. Learn more
How Google determines local ranking
The local results are mainly based on the relevance, distance and importance. These factors combine to help us find the best match for your search. For example, Google algorithms may decide that a business that is further away from your location is more likely to offer what you are looking for than a business that is closer, and therefore will rank it higher within of local results.
Relevance
Relevance refers to the degree of Matching a local file with what a user is looking for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Distance
Just as it sounds, this term refers to the distance between each possible outcome of the search and the location term used in the search. If a user doesn't specify a location in the search, Google will calculate the distance based on what is known about their location.
Importance
Importance indicates to what extent a company is known. In the real world, some places are more important than others and search results try to reflect this in the local ranking as well. For example, famous museums, iconic hotels, or well-known brand stores that are familiar to many people also tend to rank high in local search results.
Relevance is also based on the information Google has about a business from across the Web (such as links, articles, and directories). Google review and score are considered in local search ranking; how many more opinions and ratings positive you have, the better the local ranking will be of your company.
Another factor that is taken into account is your position in the Web results; Therefore, SEO recommendations are also valid for local search optimization.
It is impossible to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential so that the ranking system is as fair as possible for everyone.
