Go from a Facebook Campaign to Instagram Successfully

Go from a Facebook Campaign to Instagram Successfully pixelwork

Go from a Facebook Campaign to Instagram Successfully

You have worked very hard to achieve your ads on facebook.

You've tried A/B testing, you've discovered your audiences, you've mastered generating conversions, and you can finally run your campaigns successfully without a doubt.

So when it's time to start expanding your business brand on social media, you can feel like you're starting over from scratch.

With Instagram, The good news is that you don't have to start from scratch.

Since Facebook acquired Instagram in 2012, many of the back-end features like targeting are compatible with what you already know about Facebook campaigns.

And the rest? Well, we are here to help you with that.

Keep your images high quality and focused on the product

As a general rule, With Facebook, it's always better to show faces. Faces attract people to ads because facial recognition and our ability to read moods and emotions are essential aspects of communication. It is wired to us, there is a specific part of the brain that only responds to faces and nothing else. In many cases on Facebook, a smiling face is all you need to get attention.

But on Instagram, showing faces isn't guaranteed to be the most eye-catching strategy. Great Instagram ads position the product and use it to attract you.

Even the ads that people show are highlighting the product.

Instagram is a very visual platform, unlike Facebook, where links, videos, text messages, and other forms of content compete for your attention alongside images. If you are selling a product, you can skip the images with smiling faces. You need a high-quality image that shows your product and stand out in a sea of ​​images.

Reduce text

Obviously, Facebook ads rely on images as their cornerstone in any campaign, right?


On Facebook, images and videos are not really the main attraction. They are just part of it, as demonstrated in this NyQuil & DayQuil ad, which uses photo, illustration and design, but relies on text to tell a story. It even has a little instructions printed in the corner: “Read each label. Use as directed. Keep out of reach of children. “The shared text offers a $1 off coupon.

Compare that to DayQuil's Instagram ad. Here you see the exact same image of the DayQuil box.

The key difference is that This ad is telling a story without words..

Instead of telling you that cold and flu are on the rise in San Francisco, DayQuil presents an image that speaks to a specific type of shopper. If you're a creative professional who works outdoors and needs to get over a cold to get outside and brave the cold, DayQuil can help you with that.

When you're working on an Instagram campaign, think about how you can convey information without overloading it with text. Who are you trying to reach? What might interest these types of people? Once again, Instagram users are there for the images, so use them to tell a story.


How can Hashtags help you?

Hashtags are much less popular on Facebook than on Twitter, which are used to categorize content. According to experts, Excessive use of hashtags on Facebook could lead to a drop in engagement – you will look out of touch with your audience. The “less is more” approach is the right way to go.

Instagram, on the other hand, is big on hashtags. The platform is set up to facilitate them in a way that Facebook simply is not. With most Instagram users using mobile, hashtags are an important part of the user experience. To the

By clicking on a hashtag you instantly connect to a wide audience that is interested in the same thing as you.

People can use the Instagram hashtags to form communities, while marketers can use them to find and connect with audiences, spark conversations, and build their brands.

On Instagram, Smirnoff uses three hashtags in two different ways. They are connecting with general audiences that are already there (#Playoffs and #Recipe). They are also trying to build their own audience that is #GameDayReady with their Smirnoff ice cocktails.

When thinking about how to incorporate hashtags into your own campaigns, look around Instagram and see how other brands are using hashtags. Look at what's popular or trending to get your ad in front of a receptive audience.

Prioritize calls to action

Publications like PDFs and Ebooks free on Facebook They are very difficult to take to Instagram. Audiences looking for lifestyle engagement aren't going to be as interested in your eBook of the latest and best practices in your industry.

Lead generation on Instagram is more about nudging users with the Calls to action like “Get Quote,” “Install Now,” or “Sign Up.”

These CTAs are widely used on Facebook, and are particularly suitable for mobile.

CTAs on Instagram will be effective in registrations and purchases. These are the direct link from your post to your product or website that you can't get from an Instagram description, making them a powerful tool for the platform.

Targeting Tactics

Like Facebook, Instagram allows you to target users by location, demographics, interests and actions, or use custom or lookalike audiences. If you've worked on many Facebook campaigns, good news! Targeting on Instagram will be very familiar.

While the guiding principles are more or less the same on both platforms, Instagram is especially good for snooping around other accounts and to replicate or overlap audiences with similar brands.

Think of it as the manual way of targeting an audience. Find accounts that have a similar aesthetic, product, or approach to your own. Look at his followers, follow some of them, and give them some likes. All that engagement with people in your target demographic (who are interested in similar products to yours) will hopefully lead to more followers and conversions.

Making the jump to Instagram

The ease of linking Facebook campaigns and target audiences with Instagram It shouldn't entice you to republish the same ad twice.

There are real differences between the two platforms that you need to know to launch a successful campaign.

But you don't have to be afraid to take the leap either.

By combining the call to action on Facebook, targeting your right audience, and amazing images, you will be well on your way to success on Instagram.