Paid campaigns are a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help save money by getting more visitors at the same time.
What is the difference between SEO and paid search marketing?
SEO (Search Engine Optimization) concentrates on the regular “organic” results on Google, Yahoo, Bing and other search engines. If your website appears in regular results, you don't have to pay for each click.
If you use paid search engine marketing to advertise your website on search engines, you pay for each clic. Your website will appear in the “sponsored results” section of the search results page.
Organic SEO Delivers Long-Lasting Results
Paid search campaigns are great because they provide quick results. You will receive your first visitors minutes after launching your paid search campaign. Unfortunately, you will not receive any more visitors as soon as you stop paying.
To achieve a high ranking in organic search results, you have to develop good web pages and good links that point to your site. It takes much more time to get a high ranking with SEO. Fortunately, most websites maintain their positions for a long time.
SEO forces you to improve your website
If you use paid search marketing, your website will receive visitors because you pay for them. With SEO, you get visitors because your website is good.
If you use SEO To promote your site, you are obliged to optimize your web pages: content, ease of use, etc. Although this requires more work, your website and your income will benefit greatly from these changes.
Organic SEO integrates with social networks
Social media can help increase the number of links you receive from other sites, which will result in better ranking in organic Google results: create a new page on your website, mention it on Facebook or tweet about it. new page.
You will receive new visitors through social networks and some of these visitors will link to your website, something that has a positive influence on your SEO campaigns.
Paid search campaigns are ideal if you have the money and need visitors quickly. If you want to achieve long-lasting high ranking without having to pay per click, use SEO to promote your site. At the end of the day, SEO has a much better return on investment.
http://www.free-seo-news.com/newsletter705.htm#facts
