At the end of 2011 about 245 million people (~80% of the population) were online in the United States and around the 10% of all web access was being done through mobile devices. In an interconnected world, it is important to have a great website. Let's see 10 reasons why you should have a website of first class.
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You establish a presence
More and more people are searching online products and services than before. People's habits are changing. People moves to a new area and very often relies solely on the Internet to learn about this new area, the Investigate and find out who or where to go that is why it is sought.
Many people search and find their homes and jobs through the Internet. Most people expect any professionally run business to have a website. With a well-designed site your small business becomes a true player on and off the Internet.
Add your web address to business cards, papers and other advertisements and your visitors will know exactly where to go to get answers to their questions and where to send their friends for great service.
The more people know about you and your company, the greater the chances you have of attracting new clients. Generally, that's a good thing when you have a business, unless you're talking about expenses!
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More Advertising for less money
With a website you can have pages like full color ads that run 24 hours a day, 7 days a week! You have the opportunity to present yourself and your clients your services using many descriptive pages, images, interactive elements, etc. This tends to foster trust, which in turn makes customers more likely to purchase your products and services.
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You reinforce your current advertising campaign
Include your web address in your current ad campaign and people will come to your site for more information. You will gather more information from a well-targeted advertising campaign. With your site address appearing in your ad, people will come to your site to get information about you and your services. A best return on investment in advertising is another great reason to add a website to your arsenal of marketing tools.
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Save time with answers to frequently asked questions online
Do you spend time answering the same types of questions for each of your clients? Well, that can never be stopped, but there may be some hope! With a website, you can put the answers to these frequently asked questions online and have your customers visit these pages to get answers. You can even email them a link to these pages. Your clients will appreciate the knowledge you provide them and it doesn't require much additional time other than sending an email or recommending that they read your FAQ page.
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Educate your clients
The first step of any sale is get the customer familiar with what you are selling. Today more and more people are searching the Internet to get the information they need and make educated purchasing decisions.
Include articles of interest to tell your potential clients about your services. When they call you to talk about your services, half of the sale is already made; since you already gave them your “speech”. You even save time (and money), because the customers who make calls are interested, it's not just someone calling to gather information.
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You get Recommendations
Referrals are one of the best ways for small businesses to get new customers. On your website you can add a “refer a friend” link, where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your referral count and make it easier for people to do business with you.
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Create a new customer base
Have you noticed that many people who use the Internet do so instead of doing it the old school way with traditional methods (newspapers, yellow sections, etc.)?
With a website you will be able to reach a new segment of potential customers who may not have seen your current advertising campaigns. A good informative website will attract many people who have not heard of you in one way or another.
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Email addresses
With your website you will also have email addresses for your business. On your website you will have a link where people will be able to email you for additional information. This is one fast and effective form of communication that allows you to communicate very efficiently with potential clients. Time is money in a small business; With email you will save a lot.
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Establish a relationship with your clients
People generally prefer to do business with people they “know.” On your website you are going to give people the opportunity to learn about your business (and maybe) and they will feel more comfortable. Once this happens, they will be more likely to want to do business with you, compared to other companies, similarly with companies you know nothing about.
A picture or profile of your associates will make you more real in the customer's eyes and make the customer more likely to get in touch. Post some informative videos and stay active on social media that has taken a new concept to a whole new level.
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Gather Contact Information
A traditional print newsletter can be expensive and time-consuming to promote. With printing, publishing, and time invested, costs can add up quickly. With a website you can have people who would like to receive your email newsletter.
You can send your newsletter to everyone in your database, automatically! You don't have to pay for printing or publishing newsletters. Constant contact with prospects is a proven tactic that leads directly to more inquiries and sales!
