Users today expect mobile websites to load super fast. The reality is that it can often take several seconds.
It is not surprising that the 40% of people abandon a website that takes more than 3 seconds to load. To reduce the time it takes for content to reach a user's mobile device, Google implements the Project Accelerated Mobile Pages (AMP – Accelerated Mobile Pages), an open source initiative to improve the mobile web experience for everyone.
Accelerated mobile pages are HTML pages that take advantage of various technical approaches to prioritize speed and user experience by loading content almost instantly.
At the end of this year, all types of Sites that create AMP pages will have expanded exposure through the Google search results page for mobile, in categories such as e-commerce, entertainment, travel, recipe sites and many more. Visit the section “Who” on the AMPProject.org page to get an idea of some of the sites that have already created AMP content and try the demo (g.co/ampdemo) to view AMP versions of pages marked with the logo 
Ahead of the expansion of AMP in Google search, in the coming weeks Google will be publishing articles to help you #AMPlify your site. Follow the hashtag #AMPlify on G+ and Twitter.
Have you already built AMP pages on your site? Share your opinion in the comments or on the Google Webmasters Google+ page. Also feel free to post your questions in the webmaster help forum.
