Did you know that Google can penalize your website if you link to incorrect pages? Your website could be penalized because of some links to other websites, even if you did not intentionally add these links to your site.
What is an outbound link fine?
If Google detects many links to spam pages on your website, Google may think that your website is a source of spam and your website will be penalized.
This can be a penalty site-wide (all pages on your website will be penalized), and may be a page penalty (only the page with the spam links will be penalized).
Penalized websites and pages do not get high rankings in Google search results.
How to avoid an outbound link fine?
Avoiding an outbound link penalty is easy:
1.- No links to spam websites
If a website is obviously trying to trick search engines and/or customers, then don't link to that website. Also, do not link to websites that offer tools and services that help you trick your customers and/or search engines.
2.- Be careful with links in user-created content
If your website offers a public forum or public comments, make sure that the links that your website users post to the forum use the attribute rel = nofollow.
You can also disable links to other websites at all and display URLs as plain text in user comments.
3.- If you allow guest posts on your website, check the links
Of course, a guest post can contain links to other websites. However, you should check these links to make sure the messages do not contain links to spam sites.
4.- Do not add paid links to your website
If the other website offers some type of compensation for the link (money, goods, or services), Google might think the link is a paid link. That is not good and can trigger punishment.
Don't forget: linking to other websites is good
Links to other sites add value to your website. The websites you link to help your website visitors put your website in a broader context. If you link to high-quality sites with useful content, Internet users will associate your website with these high-quality sites.
If you don't link to other websites, you simply send your visitors to search engines. Links to carefully chosen external resources can improve the experience of your website visitors.
Links to other websites are only a minor factor influencing the ranking of web pages on Google.
