SEM

SEARCH ENGINE MARKETING

With over 20 years of experience in the SEM industry we know what it takes to be successful.

Have you ever felt the frustration of investing in online advertising and getting unsatisfactory results?

We know this world of search engine marketing can seem overwhelming, but we are here to simplify it for you. The reality is that not all SEM efforts are created equal, and having the right consulting agency and the knowledge necessary to achieve success is essential.

At our agency, we not only understand the challenges online businesses face, we experience them firsthand. We know the complexity of Google Adwords and we are committed to maximizing every euro you invest. We value your budget, so we carefully develop and manage your advertising campaign. Imagine the satisfaction of being able to optimize your ads to reach the right people at the right time.

We want to eliminate any worries you have about paid search engine results and get you even closer to your online success.

Search Engine Optimization Pixelwork Web Agency Monterrey

Together, we can make every dollar invested count and increase your online visibility effectively.

We are eager to discuss how we can tailor our strategies to your specific needs and business goals.

Our mission is to turn your investment into a real driver of your success. For us, it's not just about attracting visitors, but turning them into real potential customers.

SEM Keyword Research
1. Keyword Research
  • Understanding the client's objective
  • Identification of keywords surveyed
  • Negative Keyword Selection
  • Market forecast and competition
  • User intent assessment
  • Search volume analysis
  • Consideration of geolocation
  • Synonymous and variant analysis
2. Campaign development
  • Google AdWords account creation
  • Definition of the campaign (search, display, shopping)
  • Budget planning
  • Bid Management Configuration
  • Writing attractive ads
  • Landing Page Optimization
  • Tracking Tools
SEM Optimization with Pixelwork
Pixelwork boost your business with effective SEM strategies
3. Campaign management
  • Constant monitoring and optimization
  • Continuous testing: A/B Testing
  • Control and adaptation of advertisements
  • Control and adaptation of keywords
  • Competition monitoring
  • Periodic reports to the client
Learn more about Pixelwork's SEM services
FAQ
SEM, or Search Engine Marketing, is a digital marketing strategy that involves paying for search engine ads to increase the visibility of your website. Unlike SEO, which focuses on improving visibility organically, SEM includes pay-per-click (PPC) campaigns to appear in sponsored search engine results.
PPC campaigns work by placing ads in the search results of engines like Google. You only pay when someone clicks on your ad. The position of your ad depends on factors such as the relevance of your keywords, the quality of your ad, and the amount you are willing to pay per click.
Our SEM services include PPC campaign creation and management, keyword research, ad design, landing page optimization, and ongoing monitoring of campaign performance. We ensure that your advertising investment generates the maximum possible return.
The cost of an SEM campaign can vary widely depending on the industry, the competition, and the specific objectives of the campaign. We work with you to set a budget that fits your needs and goals, and continually optimize the campaign to ensure you get the best return on your investment.
SEM results can be almost immediate once your campaign is up and running. Unlike SEO, which can take months to show significant results, a PPC campaign can start driving traffic to your website as soon as your ads are approved and activated.
A landing page is a specific page on your website where users land after clicking on one of your ads. It's important because it's designed to convert visitors into leads or sales through a streamlined design and clear call to action.
The success of an SEM campaign is measured through several metrics, including CTR (Click Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROI (Return on Investment). We use advanced analysis tools to monitor and report the performance of your campaign in these aspects.
Negative keywords are terms that you exclude from your SEM campaigns to prevent your ads from showing on irrelevant searches. They are important because they help optimize your advertising budget, ensuring that your ads are only shown to users with relevant search intent.
Hiring an SEM agency allows you to take advantage of specialized experience and knowledge in managing search engine advertising campaigns. An agency can help you save time and effort, optimize your advertising investment, and ensure that your campaigns are aligned with best practices and the latest market trends.
Ready to start?